1. The most dominant new trend is people cutting foods that contain
wheat and dairy out of their diet. This particular trend has been
monitored for many years now. (And in some cases actually encouraging
it.) But it has never taken hold the way it is now.
2. Whey protein is out, plant
protein is in. One thing that seems to be consistent is that protein
shakes are and will always be popular, especially at breakfast. But
people are realizing they need to up the plant protein when possible.
Switching to plant-based protein is a very simple adjustment.
It is likely are seeing more plant-based protein shakes on the
shelves of your favorite health and nutrition stores. If you don't
believe it, next time you are in Whole Foods, ask the knowledgeable
people there about the new offerings.
3. A third trend is a widespread focus on natural health.
There is a much greater awareness that synthetic additives in foods are
correlated with poor health. For example, many respondents to the
survey said they had removed aspartame from their diet. Other people
stated that they have been looking for doctors with a more "integrated"
approach to care.
This seems to be an "emerging trend." People appear to be very
interested in this subject, and respond strongly. What is most
interesting is that people are taking action, based on the responses as
well as the questions and other feedback.
4. The fourth trend is an accelerated shift towards more plant-based
foods in the diet. All of the top rated diets now feature a strong focus
on adding greens and vegetables. People are taking this advice and
putting it into action.
What is interesting about this trend is that everyone "knows" that
vegetables are good for them. People are actually putting this advice
into practice. Given the strong correlation between plant consumption
and lower risk of disease, this could be a positive indicator for the
future of the US healthcare system.
5. The final trend is a shift in the way people define breakfast.
People are beginning to turn away from a heavy focus on sugars, carbs
and grains. They are open to the idea that they often are eating "dessert for breakfast" in the forms of muffins, high sugar yogurts and syrupy lattes.
People are struggling with finding good ways of getting protein,
fiber and veggies into their breakfast. Some people are opting to add
vegetables to their breakfast. They are also drinking green juices and
green smoothies as a part of breakfast.
These 5 emerging trends definitely represent things people are taking action on
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